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Brand Events

The studio develops & creates conceptual gastronomic events for brands and institutions

RICOTTA

The idea of the event is inspired by the image of homemade cookery rituals, the elements of which are close to.and understandable to anyone, regardless of place of birth. The focalpont was the preparation of fresh cheese, a process that is is equally recognisable to Russians, Italians,Arabs and other parts of the world.Ricotta, cottage cheese, curd - the basis of traditional of home cooking, a symbol of cosiness and family hearth.
Client: JOOMWhere: Moscow2024

HAUTE DOG

The concept of the event is based on a combination of opposing phenomena: the ceremonialism of social gatherings meets the mass entertainment industry, the refined aesthetics of haute cuisine meets the simple, colorful codes of street food. High and low in culture are almost always intertwined: what is considered a privileged aspect of the chosen few is gradually transformed and made accessible to the masses, while the counterculture often penetrates the upper classes and becomes an exceptional detail, a gimmick, a rediscovered luxury item.

Client: Orator ClubWhere:The State Theatre of Nations, Moscow2024

PALE FOOD

For the Ultima Salon event, Applied Ingredients studio developed and implemented the gastronomic concept PALE FOOD. The event, which took place in the minimalistic and technological interiors of the underground parking lot, included a presentation of new Chinese cars from the new Ultima park, a concert of contemporary academic music directed by Petr Aidoo, and a performance by the famous singer Yang Ge.
Client: Yandex Ultima
Where: Zaryadie, Moscow
2023

WAR AND PEACE

Gastronomic installation in three parts: Palace, War, PeaceThe gastronomic installation was created as part of the annual Orator's Club ball in the Petrovsky Way Palace, built in neo-Gothic style in the 18th century. The theme of the evening was the title of Leo Tolstoy's novel War and Peace, which describes the events of the Russian-French War of 1812.

Client: Orator Club
Where: Petrovsky Putevoy Palace
2023

BETWEEN THE LINES

The event is prepared as a journey through the hidden meanings of the Peredelkino, the legendary writers' colony. Founded in 1934, it became the mecca of Soviet and post-Soviet writers, now this place is an important cultural hub and a point of attraction for tourists and Muscovites

Client: Yandex Maps & Peredelkino
Where: Peredelkino, Russia
2023

Menu, Gastronomic Concepts

The studio successfully develops up to date menu concepts for brand new and established restaurants.

RICHTER

Richter’s menu was an embodiment of an infinite number of small forms and shades of urban life. Ivan created a menu using the language of vegetables: quince and celery root gratin with vermouth sauce, potatoes with raclette and borodinsky bread ground, ramiro pepper with stracciatella and tarragon oil.

Where: Moscow, Russia
2018-2019

КМ 20

The menu for the concept store KM20 was changed fully to a vegan direction according to Ivan’s concept of “functional cuisine.” Only whole foods ingredients, rich in vitamins and nutritional micro elements were used to satisfy the needs of creative professionals who frequent the store restaurant, making the place a kind of gastronomic detox.

Where: Moscow, Russia
2015

TOLSTOY

The main features of the Tolstoy restaurant are innovative vegan food and its own IT system, which allows all internal processes to be broadcast publicly. In 2019, a gastronomic concept was developed by Applied Ingredients studio, which spent the next three years developing and updating the menu according to seasons. During this time Tolstoy won numerous gastronomic awards in Vienna.

Where: Vienna, Austria

Private

The studio develops special dinners, communal celebrations for private occasions

FAV(rarest)THINGS

A collaboration between Applied Ingredients studio and Soma restaurant. The collaboration included a special menu to welcome guests and three cocktails.

Client: Soma
Where: Moscow, Russia
2024

VEGETABLE DINNER

Series of special vegetarian dinners developed in accordance with the values, principles and natural landscape of the Organic Winery

Client:UPPA WINERY
Where: Russia
2021

INTIMATE LYRICS

An unusual dinner on the outskirts of Moscow and history. Vasily Aksyonov's house, lost in the forests of the writers' village of Peredelkino. Here great works were created and denunciations were made. The literary struggle for the exact succinct word was conducted under the watchful eye of the KGB and applicants for state dachas. It was in such conditions that both the subtle, personal, hidden soul of a true poet and the conformist officialism of the ruling course were revealed.

Client: Zakat Branch
Where: Peredelkino
2023

BLACK & WHITE DINNER

The event was organized in collaboration with J. Kim, an ethnic Korean with a multicultural background. The project reflects upon the interweaving of Asian and Slavic food cultures and gender roles in gastronomy.
Where: Moscow, Russia,
2019

DESERT HUT

The Desert Hut was an immersive experience that captured the essence of the work’s surroundings. The food was simple yet rich in flavor, reflecting the slow-food, gastronomy that Caravane.Earth residency stands for.

Client: Caravane Earth Foundation
Where: Heenat Salma Farm
2021

Curates

In collaboration with artists, videographers, chefs, writers & designers the studio conducts gastronomic programs, researchers, makes publications and produces video essays.

TASTE OF QATAR

The recipe book explores the emergence and development of Qatari cuisine, as well as its place within the global gastronomic agenda.

Where: Qatar
2021

SHARING INDENTITY

Sharing Identity is a gastronomic experience curated and conducted at Heenat Salma, Qatar. Invited chefs, craftspeople, researchers, artists, and tradition bearers represent a wide range of knowledge through food.

Where: Heenat Salma Farm
Doha, Qatar
2023

RESIDENCY

Hospitality Means Survival is a video and photo series made by Ernest Yakovlev during his short residency, exploring this topic at different outdoor and indoor sites in Qatar.

Where: Heenat Salma Farm
Doha, Qatar
2023

Art

The studio creates independent art projects centered around the food as the central medium

IMPOSTER SYNDROME

The gastronomic performance Imposter Syndrome explores the theme of one of the main psychological characteristics of a participant in the creative industries.

CU
Where: Moscow
2024

PRESENT

This performance-installation reflects upon the impact of the COVID-19 pandemic on food culture, ie. the consequent changes provoked by physical, social and mental distancing amongst people.

6th URAL INDUSTRIAL BIENNALE
Where: Yekaterinburg, Russia
2021

RECURSION

Recursion is a performance in three parts, which expands the meaning of recursion through the gastronomic medium. It was inspired by the artistic practice of Icelandic artist Ragnar Kjartansson (b. 1976), who is known for his ironic and hypnotic loops that merge historical, social and mass media references with everyday banalities.

GES-2
Where: Moscow, Russia

ILLUSION OF ABUDANCE

The work was presented during New Year's Eve 2021. It represented an illusion of an abundance of food and freedom. You think that you can get anything, but in fact, you consume only the things demanded by the majority.

CCA NEW YEAR
Where: Kotelnicheskaya Embankment Building. Moscow, Russia
2021

TASTE OF METAL

Exploration of the simplicity and joy of celebration on the example of a fictional migrant community while the Western world suffers in the search for joy.

Rosa Khutor
Where: Moscow, Russia2021